Introducing Pura: A Sheer Revolution in Lingerie

Welcome to the unveiling of our latest collection, Pura. The name Pura, derived from the Italian word for "sheer," perfectly encapsulates the essence of this range. Designed by Philippa to look delicate and utterly transparent, Pura is a feat of engineering, offering sculpting support and strength without compromising on elegance.

The Pura Collection:

Our new Pura collection boasts a line up of shapewear pieces, each crafted with careful attention to detail:

  • Soft Bra: Featuring a convenient front fastening, the lower cups are strong and supportive
  • Longline Girdle: Wiggle into this piece and secure it with hooks at the back. It’s designed to contour your silhouette flawlessly. The front and back panels are strong and sculpting while the side panels stretch.
  • High Waisted Knicker: Combining vintage charm with modern support, this knicker sits perfectly on your natural waist.
  • Thong: A brand new style for us, this thong is the epitome of daring sophistication. Pair it with the Pura longline girdle to create some beautiful figure enhancing lines.
  • Underwired Corselette: This piece is made to measure. Tell us with your bra size, waist, and hip measurements, and we will craft a custom pattern just for you. The lower cups and front panels are strong and shaping, while the top cups and back panels stretch.

Every piece in the Pura collection is handmade to order in our Market Harborough, UK studio, each item is produced using authentic vintage 1950s machinery. This dedication to tradition ensures that every seam is joined with the quality of a bygone era.


Inspiration from the Iconic Bettie Page

The Pura collection draws inspiration from the legendary Bettie Page, an icon of the 1950s fetish pin-up scene. Bettie Page's influence on fashion and culture remains unparalleled. Known as the "Queen of Pinups," her daring and playful style captivated the hearts of many and laid the foundation for modern pin-up and fetish aesthetics.

Bettie’s trademark jet-black hair, iconic bangs, and captivating smile made her an enduring symbol of beauty and rebellion. Her influence extends beyond her image; Bettie was a pioneer who pushed the boundaries of fashion and societal norms, paving the way for future generations of women to express their individuality and sexuality freely.


Why Choose Pura?

Pura is more than just lingerie; it is an experience. Each piece is designed to make you feel empowered, confident, and undeniably sexy. The sheer fabric, while appearing delicate, is incredibly strong and sculpting, providing the support you need without sacrificing style. The custom-made underwired corselette is a standout piece, ensuring a perfect fit that celebrates your unique body shape.


Join the Pura Revolution

Step into the world of Pura and experience the perfect blend of vintage charm and modern sophistication. Let our collection transport you back to the glamour and allure of the 1950s, while providing the comfort and support you expect from contemporary lingerie.

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.